On this episode, Brian Busch, Head of Marketing at Gusto, speaks with Victoria Li, Co-Founder at Heard.Heard integrates smart software with real humans to handle bookkeeping, taxes and payroll for therapists, whose demand is currently at an all-time high.Today, Victoria covers what therapists can learn from the creator economy and how a visit with her first therapist inspired her work with Heard.Highlights include:- What is changing in mental health that you're probably not aware of?- Why therapists need a vertical solution.- How therapists use Heard on a daily basis to run their practices.- What makes a good API?- Figuring out which fintech products to build first.- How to highlight fintech product features to customers.- Specific embedded finance features that Heard is considering.Victoria Li - https://www.linkedin.com/in/victoli/Heard - https://www.linkedin.com/company/heardaccounting/Learn more about Heard at https://www.joinheard.com/Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/Thanks for listening to The SMB Tech Innovators Podcast. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions. For more information, go to https://gusto.com/#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

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