Small business owners wake up each day focused on two things: their Instagram and their bank account. But what if banking could do more than just show a balance?On this episode, Yoseph West, Co-Founder and CEO of Relay, discusses how banking designed for small businesses can drive cash flow confidence and financial clarity.Key Takeaways:(03:43) Small businesses struggle with financial visibility.(06:52) Relay differentiates itself from traditional business banks.(09:07) Preventing check fraud with authorization controls.(10:53) Small businesses still compare digital banks to traditional ones.(14:41) Attracting new customers and driving organic growth.(18:55) Three key factors matter when choosing fintech partners.(24:17) Small businesses demand more from their financial institutions.(28:19) Building deep relationships with customers is essential for success.Resources Mentioned:Yoseph West -https://www.linkedin.com/in/yosephwest/Relay LinkedIn -https://www.linkedin.com/company/bankwithrelay/Relay Website -https://www.relayfi.com/Coalition for Financial Ecosystem Standards -https://www.businesswire.com/news/home/20241001547800/en/Coalition-for-Financial-Ecosystem-Standards-CFES-Launches-to-Develop-Industry-Standards-for-Nonbanks-Participating-in-Financial-ServicesAny specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/.Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

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