The growth of influencer marketing has skyrocketed over the last few years.   Twitter actually released a stat saying that 40% of consumers have made a purchase because of an online influencer.   The reason for this is trust ... Your audience buys from those they trust. Influencers are seen by many as more trustworthy than brands, because people believe they truly understanding who they really are.   This presents some incredible opportunities for building materials companies, but how do work with influencers the right way and what are common pitfalls most manufacturers make?   In this week's episode Beth and I interview Ben Uyeda who is a social media influencer in the building materials space, and he shares how influencer marketing can benefit your business and the right way to get started.

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