ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "9 - Future-proof your agency PR strategy with Mandy Galmes, Managing Director & Managing Partner ANZ for Sefiani Agency"
Episode Synopsis
It takes a special leader to lead an agency and do it with heart and soul. In this episode the Katies are joined by Amanda (Mandy) Galmes, Managing Director and Managing Partner ANZ for Sefiani Agency, part of the Clarity Group. Mandy dives into all things agency talent, hiring, helping clients tell their stories - particularly around the growing field of responsible business - and the challenges with doing exec comms in this current climate. Episode timestamps:00:54 - Mandy's Journey into Public Relations04:30 - The Importance of People in Agency Work08:04 - Transitioning to Sefiani Agency12:12 - Sefiani's Approach to Strategic Communications13:09 - Agency Leadership and Client Relationships15:21 - Nurturing Young Talent in the Agency21:02 - The Evolving Landscape of Communications Education32:02 - Responsible Business and Media Challenges35:41 - Navigating Media Interviews and AuthenticityConnect with us on: Instagram TikTok Web Have a topic or a guest idea? Email us at [email protected]
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