In episode 32 of Smart in Public, the Katies are joined by Zixin Chai, Senior Partner at RICE, a FINN Partners Company, to learn about the comms and media landscape across Asia. Zixin guides Boysen & Dufficy through the challenges of working with multinational clients in Asia, cultural nuances, and the current talent pool in Singapore (where she's based). We also explore the media landscape, shifts in the communications industry, and the growing significance of internal communications across companies in Asia. Fun fact - did you know that Asia is not one big country? All jokes aside, this episode is full of insights around how to tailor your execs, storytelling strategies, and expectations across Asian countries. Thank you Xin for joining us!!! Chapters02:35 - Xin's Journey in Communications05:54 - Agency vs. In-House Experience08:18 - Client Relationships and Ideal Client Work12:40 - Working with Multinational Clients in Asia18:33 - Cultural Nuances in Client Engagement21:07 - Talent Pool and Industry Challenges in Singapore 23:38 - Diversity and Inclusion in the Comms Industry28:34 - Media Landscape and Storytelling in Singapore31:41 - Engaging Journalists in the Digital Age32:44 - Navigating Cultural Differences in Communication34:55 - Understanding Local Customs and Etiquette36:08 - Language Barriers and Business Communication in Asia41:29 - Shifts in the Communications Landscape44:20 - The Importance of Media Relations46:00 - The Rise of Internal Communications48:00 - Dumb and Private: Personal Anecdotes and ReflectionsConnect with us on: Instagram TikTok Web Have a topic or a guest idea? Email us at [email protected]

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