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Listen "14 - CCO succession planning + United Colors of Benetton and the Paris Olympics had a baby"
Episode Synopsis
In episode 14 of the Smart in Public podcast, the Katies explore the evolving role of the Chief Communications Officer (CCO) and the importance of succession planning in communications. They discuss the rise of CCOs in the C-suite, the new 'CCO plus' role that encompasses a broader range of responsibilities, and the skills needed to prepare for a CCO position. The conversation also delves into the recent Jaguar rebrand and the controversial ad campaign that sparked discussions about brand strategy and audience engagement.Episode links:Axios Communicator ArticleSign up for the Axios Communicators Newsletter Timestamps02:43 - The Evolving Role of the Chief Communications Officer (CCO)10:14 - Succession Planning in Communications19:22 - The Future of Communications Teams and CCO Responsibilities26:53 - The Importance of CEO-Communications Partnership29:19 - Analyzing Jaguar's Controversial Ad Campaign33:59 - Shifting Brand Identity and Audience Perception36:49 - Speculation on Jaguar's Future StrategyConnect with us on: Instagram TikTok Web Have a topic or a guest idea? Email us at [email protected]
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