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Listen "A Fresh Look at Reader Revenue"
Episode Synopsis
This week Paul interviews Ned Berke, Chief Strategy Officer of BlueLena, who shares his unconventional journey from journalism to the business side of media. He discusses the challenges local news faces, the importance of reader revenue, and how BlueLena supports publishers in navigating these challenges through consulting, technology, and community engagement.
Links:
BlueLena.io
Ned Berke - LinkedIn
Ned Berke - Bluesky
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Links:
BlueLena.io
Ned Berke - LinkedIn
Ned Berke - Bluesky
---
This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Click here to schedule a call
---
Subscribe to my newsletter: https://localnewsindustrypulse.beehiiv.com/subscribe
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Subscriptions and Ads Shouldn’t Be at War
08/12/2025
What newsrooms owe their readers
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