Subscriptions and Ads Shouldn’t Be at War

08/12/2025 29 min Temporada 4 Episodio 19
Subscriptions and Ads Shouldn’t Be at War

Listen "Subscriptions and Ads Shouldn’t Be at War"

Episode Synopsis

In this episode, Paul is joined by Stephanie Schroeder, Chief Revenue Officer at Forum Communications, a family-owned media company with over 25 newspaper and digital titles across the Upper Midwest. Stephanie shares her journey into local media, and how she's helped lead Forum through a digital transformation surpassing 100,000 digital subscribers.



Links:



Stephanie Schroeder - LinkedIn



Forum Communications


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