Andre Johnson has worked everywhere—music A&R, gaming (he got Steven Spielberg's approval for a Jurassic Park VR game), hospitality, and now as EVP at Magic Johnson Enterprises. What connects it all? Vision. And the ability to get people rowing in the same direction without using fear.Andre breaks down how MJE evaluates partners (it starts with how they treat their people), where the next sports investment opportunities are hiding, and why the gaming industry's customer feedback loop should be required learning for every entrepreneur. What you'll learn:How to get your team aligned when they can't see your vision yetWhy fear-based leadership produces short-term wins but long-term failureHow to evaluate potential partners by watching how they treat subordinatesAndre: "If I can get the people involved to buy into the importance of their role and take us from here to there, and really understand it—if I can help you only be successful at what you do and not ask you to step into somebody else's shoes—then I find that the process is easier.""Fear-based culture doesn't work. I don't care how much success somebody has had. The team behind them will tell you it's not that way.""Gaming's not gonna slow down. You think about all the studios and people who have IP, they're now trying to get the gaming audience. The more that we can help young people see a pathway along those things, then we will start to see some of the great inventors of tomorrow."Links & Resources:Follow Everett on LinkedIn: linkedin.com/in/everettksands Follow Andre on LinkedIn: linkedin.com/in/andre-johnson-31a8587Learn more about Magic Johnson Enterprises: magicjohnsonenterprises.comLearn more about Lendistry: lendistry.comKeep the conversation going at smallbusinessunscripted.comTimestamps:00:30 – Introduction to Andre Johnson and Magic Johnson Enterprises02:00 – Andre's Journey from Music to Business Development03:30 – Transitioning from Music to Gaming07:00 – Asset Management and Hospitality Ventures08:05 – Working at Magic Johnson Enterprises09:55 – Leadership and Vision in Business13:00 – Community Empowerment and Partnerships16:05 – Navigating Partnerships and Investments18:55 – WNBA's Growth and Excitement22:10 – Opportunities in STEM and Gaming25:25 – Location Matters in Investments27:15 – Leading Through Change31:00 – The Importance of Customer Feedback32:55 – Paying Attention to the Details Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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