Azurá Stevens is a power forward for the WNBA, but her understanding of business runs deep. Watching her dad start a food truck business, she learned that preparation, persistence, and authenticity matter as much in business as they do on the court.In this episode, Azurá gets real about the parallels between professional sports and entrepreneurship—the intensity of high-pressure moments, the discipline of showing up daily without seeing immediate results, and why authenticity is the only strategy that works for building lasting partnerships.What you'll learn:Why daily habits matter more than quick wins in sports and businessHow to build brand partnerships that actually align with your valuesWhy now is the time for businesses to invest in women's sportsAzurá: "There's a lot of parallels between on the court and business—discipline, putting in daily habits and not always seeing the results immediately, but eventually those coming to fruition.""Just stick with it. Even seeing my dad start the food truck, there were so many unknowns, but things tend to work out the way that they need to.""I always take a step back and ask: what am I learning right now? What is this situation trying to teach me?"Links & Resources:Follow Everett on LinkedIn: linkedin.com/in/everettksands Follow Azurá on Instagram: @azura_stevensSame O Dame O's Shrimp, Fish & Grits: @sameoshrimpsKeep the conversation going at smallbusinessunscripted.comLearn more about Lendistry: lendistry.comTimestamps:01:00 - Career Priorities and Quality of Life01:44 - Basketball Journey and Future Aspirations02:44 - International vs. Homeland Basketball Experience04:19 - College Basketball Experiences07:50 - Pro Athlete Mindset and Challenges08:50 - Hopes for the Future of Women's Basketball11:29 - Supporting Small Businesses12:26 - Intensity in Business and Sports13:22 - Building a Personal Brand15:39 - Community Involvement and Awards16:53 - Advice for Business Owners Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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