Send us a textToday Dr. Michael Troyer and Anna Steinfest will explain what is a tagline and simple steps on how to create one an amazing tagline for your business.  The elevator pitch compels customers to think of and want your product or services. When you are asked what is your business – your response should be an intriguing “tag line” or sentence that should always lead to an immediate question: “Tell me more. It sounds interesting.” It should be a short phrase or sentence – nothing more. Just let the reaction you need, for a longer conversation that should follow.

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