Pain, Problem, Solution: What are they feeling?

20/02/2024 29 min
Pain, Problem, Solution: What are they feeling?

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Episode Synopsis

Text Emily! What is it? How do I fix it? Can YOU help me fix it? Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once. In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now! I get into: The difference between pain, problem, and solution awarenessWhat your clients are feeling depends on where they are in their journey How to speak to your clients at different levels of awareness Considering where your most recent clients came from Speaking to just one person at a time And more! Links and Resources Mentioned: 👉🏻 EXTENDED SHOW NOTESThis month's Content with Character Episodes) The Four Agreements of Collaboration, Getting Picky About Your Collaborations in Business Connect with ME! Your loyal host, Emily AbornI’m Emily Aborn, I’m a Content Copywriter, Speaker, and host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (an intense version of Cribbage). Email: [email protected] Built This PodcastBook Your Content Strategy Session with Me!