Text Emily! ...Lead magnet, website, funnel, email list, newsletter, Substack, social media presence? When it comes to all these things your business supposedly "needs", a lot of it is just unnecessary pressure to be everywhere. Doing all the things, creating all the optins and freebies and video content can lead straight to exhaustion, a diluted message, ineffective strategies, and more overwhelm. Success doesn’t require omnipresence. More platforms/places/spaces/faces ≠ more clients.Burnout kills businesses faster than "not being on TikTok".In this week's episode, we get into whether or not your business really needs a [insert thing you've been told you need here] and how to evaluate what's for you and what's not with some simple questions: The quiet quitting of social media Does your business need social media? Does your business need a podcast? Does your business need an email newsletter (and what about Substack!?)? Does your business need a lead magnet, nurture sequence, freebie, funnel Do I NEED to create video!? How to evaluate for yourself what you need and what you don't based on YOUR unique business model, clientele, energy, and current commitments Resources & Links Mentioned👉🏻 EXTENDED SHOW NOTES Amy Bolduc's Podcast) Grounded in Maine: Digital Minimalism with Kelsey GreeneTeresa Schlup's Podcast) Solo Grind: When it Stops Feeling Fun... is it time to break up? Robyn White's Instagram Post "I get all my business from referrals..." About Me: Let's Connect! (and maybe book you that strategy call ;)) I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. Email: [email protected]

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