ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#31: 10 More Email Marketing Mistakes to Avoid"
Episode Synopsis
In this episode we discuss 10 MORE common email marketing mistakes, following up on episode 30's 10 mistakes. We identify issues such as not including a clear call to action, using overly salesy or spammy language, excessive all-caps in subject lines, relying on outdated templates, writing overly long emails, and more. We discuss the importance of segmenting and personalizing emails, using analytics to inform strategy, and maintaining authenticity in your brand's voice.
More episodes of the podcast Small Business BS
#40: Email Marketing - Types of Newsletters
13/10/2025
#33: The Evil Mind of an Entrepreneur
11/08/2025
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