In this episode of the SkillPro Podcast, Dr. Cynthia Chirwa discusses how professionals can identify their expertise and turn it into a profitable side business. The discussion starts with a definition of expertise, not just as an advanced degree or years of experience, but as a highly-valued skill or knowledge that can be channeled into a tangible product or service. The process of identifying your own expertise through introspection is detailed, followed by the importance of doing market research to understand the demand for your skills. Dr. Chirwa finally talks about monetizing your skills through eBooks, online courses, or coaching sessions. Before signing off, she recommends her free guide for building a profitable faceless brand, which listeners can download through a provided link. ttps://offer.cynthiachirwa.com/top-10-platforms-page

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