In the latest episode of the SkillPro Podcast, Dr Cynthia Chirwa discussed the relevance and advantages of creating scalable digital products and automating sales and marketing. She explains that a scalable digital product, such as online courses or eBooks, is a product you create once but can sell repeatedly. Dr Chirwa emphasizes the importance of pricing your product according to the value and expertise you're providing. She also provides examples of tools like ConvertKit, Mailchimp, Buffer, and Hootsuite, which can assist in automating email marketing and social media. She concludes by emphasizing the importance of regularly checking analytics to track the effectiveness of your strategies and making necessary adjustments. She also offers a step-by-step guide on these topics for further reference.

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