In this podcast episode, Dr. Cynthia Chirwa discussed the importance of validating expertise for professionals looking to sell their knowledge online. She explained that validation involves proving there's a paying market for one's skills, which prevents wasting valuable time and resources, provides accurate feedback, boosts confidence, and strengthens marketing. This can be achieved by researching the market, creating a Minimum Viable Product (MVP) and running a pre-sale to test feasibility, and consistently seeking feedback. Cautions include avoiding sole reliance on family and friends' opinions and not disregarding lack of engagement as a one-off incident. Finally, Dr. Chirwa encourages downloading her free Prompt Power and Expertise Validation Checklist to help listeners on the path towards monetizing their expertise.

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