Now that we know our community enjoys learning about mental health and the psychology behind consumer behavior, we decided to nerd out a little bit and talk about a popular economic concept called "Taps and Sinks" (also known as "Faucets and Sinks") – which has nothing to do with the stuff you buy at Home Depot.  The type of Taps & Sinks we are talking about in this episode refers to mechanisms for adding or removing resources from an economic system in order to get your customers to behave a specific way.But don’t worry, we left all the complex math and Game Theory at home. This is a discussion on Taps & Sinks that is approachable and explained in a way that you can apply in your own business as soon as tomorrow.  Sound too good to be true?  Listen for yourself!Special thanks to Indicium LLC for editing this episode!

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