This week the guys discuss a major capital expenditure (CAPEX) decision for Caleb's coffee shop business! Caleb is contemplating purchasing new, cutting-edge roasting equipment from a young company which would expand his business into the coffee supply chain by allowing him to roast beans in-house. They examine the potential 18-month return on investment (ROI), the risks associated with the new technology, and the strategic shift required to transition from solely a coffee shop to a coffee shop + roastery. Chris emphasizes the value of investing vertically within the current industry to mitigate risk and cautions against making decisions based on boredom, urging Caleb to be an objective "consultant to himself". The discussion concludes with an appeal to listeners for feedback on the challenging but important decision!Wanna weigh in on what Caleb should do?  Check out the episode on the platform of your choice!  Special thanks to Chris for editing this episode.

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