EP20: Helping CEO Zac Reznik Increase His Revenue 50% in 6 Weeks

25/10/2024 38 min

Listen "EP20: Helping CEO Zac Reznik Increase His Revenue 50% in 6 Weeks"

Episode Synopsis

In Part 2 of this series CEO Zac Reznik briefs Tu on his latest progress since their last episode, and shares how he implemented Tu's strategy to increase Tenacity Martial Arts' revenue by 50% in just 6 weeks.
Learn about event-based marketing, leveraging local PTAs, and other ways to generate leads and trials for your business.

Timestamps:
03:45 Financial Challenges and Revenue Goals
11:46 Pricing and Competitive Analysis
18:48 Five Ways to Get Students
19:05 Leveraging Current Students for Referrals
20:40 Creating and Distributing VIP Cards
23:31 Gorilla Marketing Tactics
24:32 Building Relationships with PTAs
30:16 Handling Special Needs Students
33:39 Optimizing Storefront and Foot Traffic

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