EP17: How We Tripled Our Revenue Using Data at InCourage Martial Arts

07/08/2024 16 min

Listen "EP17: How We Tripled Our Revenue Using Data at InCourage Martial Arts "

Episode Synopsis

In this episode of The Simple Profit Podcast, Tu reveals the transformative business decision that catapulted InCourage Martial Arts' revenue from $1.8 million to an impressive $5.4 million.

Tu dives deep into overcoming an identity crisis, rebranding the business, using data to make smart decisions, revamping the curriculum, and simplifying the business model—a combination that played a key role in this remarkable success story.

Timestamps:

02:19 Finding the Perfect Name: InCourage Martial Arts
04:40 Curriculum Insight: Focusing on Kids
10:11 Marketing and Studio Design Transformation
13:57 Simplifying the Business Model

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