In this week’s episode of the SIMPLE brand podcast, I talk with Aidan McCullen.Aidan is a change consultant and executive coach who helps organizational teams improve how they engage and innovate. He’s the host of The Innovation Show podcast.And Aidan’s the bestselling author of Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life.Here’s what we discuss:Overcoming resistance to changeRecognizing change as an opportunity for reinventionThe difference between optimization and true innovationIf you start adapting once you recognize change, it’s too lateHow the most successful companies can be disrupted You can’t innovate if your employees operate in a culture of fearRESOURCES FROM THIS EPISODE:Aidan’s websiteAidan’s podcast - The Innovation ShowAidan’s newsletter - The Thursday ThoughtAidan’s book - Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and LifeAidan on LinkedIn

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