In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann.Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear Messages Win - and How to Design Them.Here’s what we discuss:Why simplified messaging is necessaryWhy your messages aren’t breaking through the noiseThe different roles of communication “senders” and “receivers”How empathy should be used in communicationsThe distinction between “complex” and “complicated” communicationsFive design principles to use when crafting a messageHow to avoid Frankenstein messagingThe value of constraints in creating your messageRESOURCES FROM THIS EPISODE:Ben's websiteBen's book - Simply Put: Why Clear Messages Win and How to Design ThemBen's 1,000 Words CheckerBen on LinkedIn

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