In this week’s episode of the SIMPLE brand podcast, I talk with Scott Wozniak.Scott is the founder and CEO of Swoz Consulting where he helps startups, family enterprises, and Fortune 500 companies create raving fans of customers and employees.And Scott’s the bestselling author of Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine.Here’s what we discuss:The secret to creating raving fansCustomer Insight is the fuel that powers your customer experience engineOperational excellence is more important than wowing customersA healthy leadership team is needed for excellent customer experienceHow Scott’s faith drives his customer experience approachRESOURCES FROM THIS EPISODE:Scott’s websiteSwoz ConsultingScott’s book - Make Your Brand Legendary: Create Raving Fans With the Customer Experience EngineScott on LinkedInGood to Great by Jim CollinsThe Experience Economy by B. Joseph Pine II and James GilmoreNo Rules Rules: Netflix and The Culture of Reinvention by Reed HastingsThe Four Disciplines of Execution by Chris McChesney and Sean CoveyThe Advantage by Patrick Lencioni

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