Listen "21st Century AI Revolution"
Episode Synopsis
Dave Elkington, the founder of Inside Sales, and Pete Ketchum, CMO at Signals, recognize that there is much to discuss regarding AI. This Keynote from the AI Revenue Summit breaks out what AI is, what to watch out for, and how your companies can start implementing AI to generate Revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:23 - What’s the definition of Generative AI? 6:01 - What is the key role of Sales and Marketers in the Market? 7:13 - Why have we hit such an AI Revolution over the past 8-10 months?12:13 - We all know how big AI is; how big is it? 15:15 - Disruption of AI17:28 - What does AI mean for the B2B space? What are the misconceptions? 21:40 - Process of Using AI to run analysis on data23:31 - How to get started with an AI Strategy Plan26:20 - Experimentation that companies should be doing right now28:50 - Example 1: How a secretary increased productivity with AI30:59 - Example 2: How an Investment Partner saved dozens of hours with AI33:00 - How to scale AI Technologies appropriately35:50 - How to Leverage AI to Generate Revenue38:10 - How Signals is using Generative AI to track visitor behaviors and predict the likelihood of that visitor becoming an MQL or SQL39:10 - Ways to use AI: Content Generation40:18 - Ways to use AI: Generate a Marketing Video44:08 - Advice for Start-Up and Bootstrap Companies46:18 - How will AI impact my current job and role?49:0 - Advice for those who are unfamiliar with AI or don't be too early of an adopter: What methods can they use to validate some decisions and implement the product52:00 - Concluding remarks
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