In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk HubSpot Administrator Jillian Hazy. The three discuss their personal process for organizing their email inboxes (2:00), what to do about lackluster email open rates (8:00), deliverability best practices (15:20), and the most important email metrics to measure (20:00). In Problem Solved, they dig into how one client achieved a major internal comms win by having fun with email (24:12). Finally, in Mics at the Bar, they sample La Tuna (30:33).

Resources:
https://trekk.com/insights/why-your-email-open-rates-are-going-down-and-what-to-do-about-it
https://trekk.com/insights/how-simplify-your-email-marketing-automation-hubspots-workflows-tool

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