ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How do I know if my SEO program is working?"
Episode Synopsis
In this edition of Sidetrekked, Emilee and Shayne are joined by Trekk Account Manager Jake Sellers to discuss all things SEO. They first talk about the impact of artificial intelligence (AI) on search (1:20), followed by Trekk's approach to helping clients with SEO (7:00). Later, after discussing the infancy of AI search optimization (22:47), they elaborate on how the agency measures the success of its SEO campaigns (30:25). In Problem Solved (36:53), the three review how Trekk helped a client refine their SEO strategy through a technical audit. Finally, in Mics at the Bar (42:44), Art Director Chris Brown recounts getting put on the spot at a company outing.
More episodes of the podcast Sidetrekked
Is direct mail worth it?
15/08/2025
Should I hire an in-house CRM Administrator?
17/06/2025
In God we trust