In this episode of Sidetrekked, Shayne and Emilee are joined by Trekk’s Social Media Strategist Sean Burke for a lively discussion about when and why to use paid social advertising. They discuss the various platforms for paid social (2:04), the difference between boosted posts and paid ads on platforms like LinkedIn (15:55), the importance of understanding and defining your audience with paid social (21:56), and the varied costs of paid social (31:00). In Problem Solved, they discuss growing the audience for a new client using LinkedIn ads (39:00). Finally, in Mics at the Bar, they try a Cherry Libre (43:00)...It’s all about the Coke.

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