Microsoft's bold pricing shift and the business rationale behind it

23/12/2025 9 min Episodio 83
Microsoft's bold pricing shift and the business rationale behind it

Listen "Microsoft's bold pricing shift and the business rationale behind it"

Episode Synopsis

Microsoft Office used to be a one-time purchase. Now you probably pay for it every year. Why did Microsoft change its pricing so drastically? It was a risky move, but there was solid motivation behind it.Not just Microsoft, many software companies have transitioned from a one-time pricing model to an annual or monthly subscription model.
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