Nike, Adidas, Puma, and their D2C pivot

16/12/2025 13 min Episodio 82
Nike, Adidas, Puma, and their D2C pivot

Listen "Nike, Adidas, Puma, and their D2C pivot"

Episode Synopsis

For the longest time, Nike, Adidas, and Puma sold their sportswear through channel partners. However, in the early 2010s, they began shifting their strategy by selling directly to the end consumer through company-owned stores, websites, and apps. Did the business gain from such a shift, or did it blow up?
Zerodha Varsity on Social Media:Instagram: https://www.instagram.com/zerodhavarsity/X: https://x.com/ZerodhaVarsityYouTube: https://www.youtube.com/@varsitybyzerodhaDisclaimer: The stocks or financial instruments discussed in this podcast are meant for educational purposes only. Please do not consider them recommendations or financial advice of any form.