Listen "14. Should You Share your Summer Holiday as Part of your Marketing?"
Episode Synopsis
Welcome to a special bonus summer episode of Showing Up with me, Vicki Knights - a Visibility Strategist, Branding Photographer and Positive Psychology Practitioner. This episode dives into a topic that's been buzzing in my DM's over the past few weeks: should you share about your summer holiday on your business social media accounts? I know I said I was now taking a break from the podcast until series 2 starts in September, but when I had lots of chats about the topic of whether you should share your summer holiday on your business social media accounts, I knew it would make a perfect bonus summer episode. I explore the following questions: Am I just showing off? My own internal debate on how much of my holiday to share on social media Do people really want to see this? How sharing your holiday can build your personal brand and connect with your audience on a deeper level. How can you make it relevant? Strategies to make holiday posts relevant to your business and valuable to your followers, including tips on integrating your personality, values and expertise. Are you advertising to thieves? Safety concerns to be mindful off if you're posting online about your holiday. Examples to Inspire You: My posing tips reel filmed on my holiday (@iamvickiknights): https://www.instagram.com/reel/C9rkElrtX8J/?igsh=dzRmcmd2dDlwbTNh Lucy from Green Salon: Shared her sustainable travel experience to Morocco, aligning perfectly with her business values. https://www.instagram.com/greensalonconsultancy/p/Cve-Ag6sg3R/ Jacqueline Hooton of @hergardengym: a personal trainer who posted workouts from her holiday in Greece Caroline Cook of @carolinestylehacks: shared her holiday outfits on her Instagram account Reset with Beth @reset_with_beth : Offered daily tips on mindful drinking from her all-inclusive holiday Free resouces: Grab my free 12-page guide to boost your visibility at vickiknights.co.uk/visibility Follow me on Instagram for more visibility inspiration: @iamvickiknights Join the waitlist for my exciting visibility mastermind coming up this autumn: https://vickiknights.co.uk/mastermind Enjoy your summer holidays - see you in September for a brand new series! If you enjoyed this episode please share it with someone else who might find it useful. Thank you for listening!
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