Shelley Cook is one of Australia’s most revered media strategists with big-brand global experience and small-town values. From being part of the BBC delivery team that introduced the model for advertising in BVOD platforms, to walking away from a multi-million-dollar agency to build her own from the ground up, Shelley’s career is hallmarked by an inherent curiosity and quest for more. “Twenty years ago we didn’t have Excel; we used to do our media plans on carbon paper. To think that that’s happened in the space of my career is mind-blowing, but also exciting.” In this Showcase Me podcast, Shelley discusses how the changing seasons of her personal life have shaped her career ambitions, how human-centred values define her behaviours, and why continued exploration and education is vital. “I’m not afraid of white space; I’m not afraid of the unfamiliar. I’d much rather be part of something new and different and engineer something myself than be given something that’s already been done.”

Latest episodes of the podcast Showcase Me - Shelley Cook

• Showcase Me: Shelley Cook