ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "🧠 CHAPTER 3: The Modern Buyer Brain: ACQUISITION = RETENTION"
Episode Synopsis
Modern Buyer Brain: Chapter 3
What if the biggest retention problem in your Shopify business is not retention at all, but the customers you are acquiring in the first place?
Most brands obsess over CAC and conversion, then panic when churn hits, never realizing the two are inseparable.
Acquisition is retention.
In this episode, I break down why the customer you attract determines the customer you keep, how the post-checkout dopamine spike shapes long-term loyalty, and how smart onboarding can lift retention before the first order even ships.
If you want to stop fighting churn and start engineering loyalty, this Shopify episode is your blueprint.
🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
What if the biggest retention problem in your Shopify business is not retention at all, but the customers you are acquiring in the first place?
Most brands obsess over CAC and conversion, then panic when churn hits, never realizing the two are inseparable.
Acquisition is retention.
In this episode, I break down why the customer you attract determines the customer you keep, how the post-checkout dopamine spike shapes long-term loyalty, and how smart onboarding can lift retention before the first order even ships.
If you want to stop fighting churn and start engineering loyalty, this Shopify episode is your blueprint.
🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
In God we trust