Get an exclusive 30% OFF Omnisend for 3 MONTHS: https://shopify1percent.com/omnisend

What if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers instead of for them. I’ll show you how to flip that script and turn your homepage into a mirror that instantly builds trust and sells more. If you want to increase sales without spending another dollar on ads, this one’s for you.
Key Take-aways:
🧠 Stop writing like a brand. Customers don’t care what you want to say; they care what they get.
🪞 Your homepage isn’t a brochure—it’s a mirror. Show your customers themselves in your copy.
📈 Using customer language can increase conversions by up to 47%.
🗣️ Harvest real customer words from reviews, support tickets, and social comments.
🤖 Use AI tools like ChatGPT to summarize review patterns and uncover your customers’ true value themes.
💡 Write copy like your best customer just explained your product to a friend—that’s the real secret.
🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 

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