If you’re not A/B testing your Shopify store, you’re basically running your business on “I think this looks nice.” Spoiler alert. That is not a strategy. Brands that consistently A/B test see conversion lifts anywhere from 27 percent to 550 percent 🤯.  Today I sit down with Phill Moorman, the new CEO of Shogun, one of the original Shopify app giants, to talk about why testing, personalization, and AI might be the most profitable things you are still avoiding. We cover the tools, the workflows, the psychology, and yes, the excuses… and why they’re killing your growth.

Key Take-aways


Why gut-driven Shopify decisions are silently destroying your conversion rate


How A/B testing can realistically increase your revenue by 20 to 50 percent


The easiest things to test that almost always boost performance


How Shopify merchants can personalize pages for cities, states, campaigns, or even influencer traffic


Why segmentation matters when paid acquisition is getting more expensive every quarter


How Shogun’s AI Section Builder can create custom sections in seconds


When to test, when to personalize, and when to step away and rethink the funnel entirely


How to avoid “vanity metrics” and actually test for revenue


Why some brands reject designs that convert better and how to avoid making “pretty but poor” pages



🫶 Support the amazing sponsors that make this show possible 🫶



Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

Resources & Links Mentioned in the Show
Shogun Homepage
https://getshogun.com
Shogun A/B Testing App
https://apps.shopify.com/shogun-ab-testing
Shogun Personalization App
https://apps.shopify.com/shogun-personalization
Shogun Page Builder
https://apps.shopify.com/shogun
Shogun AI Section Builder (launching soon)
https://getshogun.com
VideoWise
https://www.videowise.com
Super Affiliate
https://superaffiliates.com
Shopify
https://www.shopify.com
Bold Commerce Apps
https://www.boldcommerce.com/shopify
Phill Moorman on LinkedIn
https://www.linkedin.com/in/phillip-moorman-growth-marketing/

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