Everyone’s obsessed with their Shopify landing pages, but here’s the inconvenient truth: most of your customers never even make it there. They’re stalking your Instagram, TikTok, or YouTube profile first. And if that page isn’t optimized, you’re bleeding conversions before the game even starts. In this episode, I’ll walk you through how to turn your social media profile into a true “pre-landing page” that pulls people in and makes them click through to buy. Considering that over 70% of shoppers check a brand’s social media before purchasing, this small change can mean big money for your Shopify store.
Key Take-aways

Your social media profile is a critical step in the buying journey and should be treated like a landing page
Optimize highlights, pinned content, and bio links to showcase bestsellers, reviews, and trending products
Focus on storytelling and brand trust, not just a pretty grid layout
Use customer reviews and UGC in story highlights to increase credibility
Make it effortless for visitors to find your top products and offers without having to dig through your feed

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