Send us a textIn this episode of Shelf Talks, I’m joined by Scout Brisson — co-founder of functional cookie dough brand Deux and current CEO of De Soi, the non-alcoholic apéritif brand co-founded with Katy Perry. Scout takes us inside her journey from management consulting to leading not one, but two standout brands in the crowded world of CPG. We dive into the real behind-the-scenes of building product-market fit, pitching to skeptical retailers, and standing out in a category that didn’t even exist yet.You’ll hear: - Why packaging and pricing can make or break your shelf success - The importance of forecasting, iteration, and customer feedback And her strategy for getting De Soi into stores, menus, and the hands of consumers — without relying solely on digitalPlus, Scout shares honest reflections on founder pressure, what it’s really like to lead a celebrity-backed brand, and how she's staying focused on building smart, sustainable growth.Whether you’re launching your first product or looking to scale into retail, this episode is full of golden insights and founder wisdom you don’t want to miss.Press play and get ready to take notes!Chapters00:00 The Journey of a Female Founder03:43 Launching Dough During COVID06:47 Building a Brand Identity08:09 Transitioning to CEO of De Soi10:18 Navigating Retail Challenges12:13 Convincing Retailers to Stock New Products14:20 Adapting Pricing Strategies16:17 Aha Moments in Packaging20:22 Learning from Customer Feedback21:57 Strategies for Brand Growth25:17 Key Events for Brand Awareness27:19 Differentiating in a Crowded Market29:52 The Importance of Iteration in Product Development30:56 Manufacturing Challenges and Inventory Management33:47 Forecasting and Inventory Strategies36:21 Driving Consumer Awareness in Retail39:10 Measuring Marketing Effectiveness42:35 The Value of Exclusivity in Retail Partnerships46:03 Future Vision for DeSois and Product InnovationDe Soi Website: https://drinkdesoi.com/De Soi Instagram: https://www.instagram.com/drinkdesoiScout's LinkedIn: https://www.linkedin.com/in/scout-brisson-558674121 Support the showHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨ https://www.buzzsprout.com/2411532/support Contact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

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