Send us a textAre you pitching your product to the wrong retailers? In this solo episode of Shelf Talks, host Roberta Townes breaks down one of the most overlooked steps in preparing for retail success: competitive shopping.If you’re a founder with a product-based business struggling to figure out which retailers are the right fit for your brand, this episode is for you. Roberta shares insider tips on how to:Study the shelf to understand category layout and placementIdentify key players, price tiers, and assortment strategiesSpot white space and gaps your product can uniquely fillEvaluate packaging, messaging, and formats that win on shelfAnalyze promotions and brand support so you know what retailers expectBy the end of this episode, you’ll know exactly how to walk into a store with a strategy—not just a shopping list—so you can confidently pitch the retailers who are the best match for your product and your customer.If you’ve been asking yourself, “How do I know which retailers are right for my brand?” this episode will give you the clarity you need. Support the showHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨ https://www.buzzsprout.com/2411532/support Contact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

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