Send us a textIn this FOUNDER'S FLASHBACK from episode 6 - Brianna Arps, founder of Moodeaux, shares her journey from being a beauty editor to launching her own luxury fragrance brand. She discusses the challenges she faced, the importance of community engagement, and how her personal experiences shaped her brand's identity. Brianna emphasizes the significance of emotional connections in fragrance, the role of PR in building momentum, and the strategic decisions that led to successful retail partnerships. In this conversation, Brianna Arps shares her journey of launching and growing her fragrance brand in retail. She discusses the challenges and lessons learned, particularly around inventory management, building community, and the importance of strategic partnerships. Brianna emphasizes the need for intentionality in branding and packaging, as well as the significance of consumer engagement during the holiday season. She also reflects on her personal growth as a founder and the importance of shedding ego to foster team expansion and future success.Key Takeaways:Community engagement is crucial for brand loyaltyPerfection can hinder progressPR and media play a vital role in brand visibilityTransparency in the brand journey fosters consumer trustExclusivity with retailers can drive initial salesChoosing retail partners that align with brand values is importantBreakdowns:00:00 The Accidental Entrepreneur02:46 Finding Solace in Fragrance05:47 Building a Brand from Scratch08:07 The Journey to Launch10:48 Creating a Unique Fragrance13:30 The Importance of Community Engagement16:15 Navigating Challenges as a Black Woman Entrepreneur18:58 The Role of PR and Media in Growth21:49 Retail Partnerships and Strategic Growth39:01 Lessons Learned from Launching in Retail41:07 The Importance of Inventory Management42:36 Building Community and Exclusivity in Retail45:03 Strategic Product Launches and Brand Credibility47:37 Choosing the Right Retail Partners50:08 Evolving Brand Identity and Packaging58:59 Future Growth and Team ExpansionLinks mentioned in this episode:Moodeaux Website: https://moodeau Support the showHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨ https://www.buzzsprout.com/2411532/support Contact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

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