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Episode Synopsis
James Soto, INDUSTRIAL– The Sharkpreneur podcast with Seth Greene Episode 400 James SotoJames is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business. As Founder and CEO of INDUSTRIAL, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA. James is also a prolific visionary, responsible for branding and co-producing Manufacturing Day, the largest industrial sector promotion in US history; and now he is co-founder of Nashville Made, a community focused on making way for makers and manufacturers to thrive in Nashville’s urban core. Born industrial. Raised digital. James shares his point of view as to why leaders, marketers, and sellers must make their way of living and marketing obsolete before generational, technology, market forces or the competition does.Listen to this informative Sharkpreneur episode with James Soto about helping industrial brands, media, and trade organizations address challenges they face in the new era of disruptive business models, generational change, digital marketing transformation, and Industry 4.0.Here are some of the beneficial topics covered on this week’s show:● Why 90% of B2B and industrial marketers are failing.● How to leverage the understanding of the primitive brain to harness marketing.● The new non-linear B2B and industrial buyer and buying process.● Why B2B and industrial business have the most potential as marketers.● How to make the manufacturing career path more attractive to the next generation.Connect with James:Guest Contact InfoTwitter@jamessotoism @industrialtalkFacebook @industrialstrengthmarketingLinkedIn linkedin.com/in/jamessoto YouTubehttps://www.youtube.com/channel/UCDgEpW7DIC5JtzQgmXnbp_QLinks Mentioned: industrialstrengthmarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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