As you expand locations and partnerships, brand consistency becomes everything. Lauren Fernandez breaks down how to define, document, and protect your brand DNA.Takeaways:Define your mission, tone, and core brand personalityGo beyond basic brand books to capture voice, style, and storyAlign all vendors, agencies, and teams to one clear brand visionWant to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.

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