SummaryIn this episode of the SEO Product Unveiled podcast, Björn Darko and Vanda Pókecz discuss the challenges and strategies of stakeholder management for SEOs. They emphasize the importance of building strong relationships with stakeholders, prioritizing SEO initiatives, and ensuring clear communication between SEO teams and technical departments. The episode also highlights the role of data and KPIs in SEO, as well as the responsibility of SEOs to communicate their visibility and the value of their work.TakeawaysStakeholder management is crucial for SEO success.Strong relationships with stakeholders foster collaboration.Prioritization is one of the biggest challenges for SEOs.Communication between SEO and technical teams is often misunderstood.Using KPIs is essential to demonstrate SEO impact.SEOs must clearly prioritize their initiatives.Early involvement in the development process is key.Misunderstandings can arise from different technical languages.Data analysis helps communicate SEO value.Team collaboration is the key to success.Chapters:00:00 – Introduction to Stakeholder Management02:58 – The Importance of Relationships with Stakeholders06:03 – Prioritizing SEO Initiatives08:57 – Communication Between SEO and Technical Teams12:02 – Challenges of SEO Prioritization15:01 – Misunderstandings Due to Different Technical Languages17:54 – The Role of Data and KPIs in SEO21:06 – The Importance of Smart Prioritization23:55 – Early Involvement of SEO in the Development Process26:53 – The Responsibility of SEOs for Their Visibility30:09 – Team Collaboration and Communication32:57 – Conclusion and Outlook on Future Topics

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