🎙️ Episode SummaryIn this episode, Björn Darko and Vanda Pokecz dive into the challenges and strategies of scaling in SEO. They highlight the importance of hypotheses and testing, automation in content creation, internal linking, site migrations, and cultural differences in SEO strategy. The conversation also includes practical examples and emphasizes the critical role of processes and teamwork—offering valuable insights into how to scale SEO effectively and sustainably.🔑 Key TakeawaysA strong foundation is essential for scaling SEO.Hypotheses and testing are crucial for success.Automation can significantly increase efficiency in content creation.Internal linking is a key element of a scalable SEO strategy.Migrations should be done incrementally to minimize risks.Cultural differences must be considered in content strategies.Practical examples help bridge the gap between theory and application.Processes and team collaboration are vital for scaling.The use of the right tools boosts efficiency.Monitoring and quality assurance are indispensable.⏱️ Chapters00:00 — Introduction to SEO and Scaling03:12 — The Importance of Hypotheses and Testing06:02 — Automation and Efficiency in Content Creation09:08 — Internal Linking at Scale11:59 — Migrations and Risk Management15:03 — Cultural Differences and Content Strategies17:53 — Real-World Examples of Scaling21:10 — Processes and Teamwork in Scaling24:09 — Wrap-Up and a Look Ahead

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