SummaryIn this episode of the SEO Product Unveiled podcast, Björn Darko and Vanda Pokecz dive into the essential aspects of SEO product discovery, including planning, sprint management, ticket creation, and quality assurance. They highlight the importance of clear communication between SEO specialists, product managers, and developers in order to build effective solutions and successfully implement SEO strategies.The conversation explores the challenges and strategies involved in SEO management, particularly around creating and handling tickets within the product development process. Emphasis is placed on documentation, QA processes, and agile collaboration to ensure SEO requirements are implemented accurately and efficiently.TakeawaysIdentifying the right problems is crucial for SEO success.Planning and sprint management are closely interconnected.Backlog grooming helps keep track of ongoing tickets.Well-written tickets are key to implementing SEO strategies effectively.Acceptance criteria are important for quality assurance; responsibility for ticket creation often lies with the product manager.SEO strategies must be clearly documented and communicated.Monitoring ticket progress is essential for SEO initiatives to succeed.Close collaboration between SEO and development teams is necessary.QA processes ensure SEO requirements are met.Templates can streamline ticket creation, but shouldn't be too rigid.Regular status checks help track ticket progress.Communication should happen not just on Slack, but also directly within tickets.Chapters00:00 — Introduction to SEO Product Discovery02:57 — Planning and Sprint Management09:08 — Backlog Grooming and Ticket Management14:28 — Writing Effective SEO Tickets20:39 — Quality Assurance and Testing22:45 — Ticket Creation Fundamentals25:51 — The Role of SEO in Product Management28:55 — The Importance of Communication and Documentation31:37 — Ticket Monitoring and Progress Tracking36:48 — QA Processes and Their Relevance for SEO43:00 — Summary and Outlook on Future Topics

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