Ken Jordan is joined by Ed Fordyce for a real talk on what really matters in business-building: alignment. In just 10 minutes, they cut through the noise about chasing production and refocus on what makes a partnership actually work.They break down: ✅ Why choosing people who “get it” matters more than their numbers ✅ How showing up at a soccer game created a real connection ✅ What to look for in your referral partners (and what to walk away from)You’ll hear how a simple invite to a soccer game led to a deeper connection—and why showing up and sharing values beats transactions every time.

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