In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce issue a challenge to real estate agents: if your buyer’s loan officer isn’t delivering world-class service, you’re leaving money and referrals on the table.
They cover:


Why the lender experience makes or breaks client loyalty


How to avoid blame when something goes wrong


The myth of “giving your client 3 options”


The difference between earned and entitled referrals


The role of accountability in long-term success


This one’s for agents who want more referrals, stronger partnerships, and clients who rave about the experience—not just the result.

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