What do people really buy when they choose a school? It isn't your facilities list, it's the afters. In this episode, international bestselling author and Britain's Sales Trainer of the Year, Andy Bounds, joins Nicola to share how to stop flinging "jelly" at families, simplify your message, and use his ABC formula: Afters, Build Certainty, Close. Expect practical stories, ready-to-use scripts, and the habits that make results stick. Andy Bounds: https://andybounds.com/ No Fluff: nofluff.biz www.linkedin.com/in/nicola-lutz

Ver todos los episodios