What really drives student bookings in today's market? In this episode, Umang Ghandecha, Executive Director at Londonist Global and one of the Hurun UK Under-35s, shares proven strategies for agents and educators to boost enrolments. From creating urgency without pressure to building trust with Gen Z and their parents, Umang explains how to engage families, deliver standout service, and keep students interested after the first enquiry. We discuss the post-COVID sales culture, why service after the sale matters more than ever, and how to lead a team that actually picks up the phone. Londonist, under Umang's guidance and Asim Erturk's leadership, has won the StudyTravel Star "Star Service Provider" award five years in a row, cementing its reputation as a global leader in student accommodation.

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