75: Wowing Buyers with Video; Power of Active Listening; SMB Visibility Boost; What Your Sales Team Won't Say; Smarter Sales Hiring

21/11/2025 8 min
75: Wowing Buyers with Video; Power of Active Listening; SMB Visibility Boost; What Your Sales Team Won't Say; Smarter Sales Hiring

Listen "75: Wowing Buyers with Video; Power of Active Listening; SMB Visibility Boost; What Your Sales Team Won't Say; Smarter Sales Hiring"

Episode Synopsis

In this week's show, we're diving into how sales rockstars can wow B-to-B buyers when they're asking for more sales videos—no acting experience needed! We'll also chat about the power of active listening in sales and why it’s your new best friend for closing deals. If you’re a marketer looking to boost your SMB’s online visibility, I’ve got some tried-and-true strategies coming your way. Plus, I’ll recap the must-know takeaways from our eye-opening interview with a top expert on what your sales team might not be telling you. And for my fellow team leaders and execs, we’ll explore how situational judgement tests can make sales hiring so much smarter. Let’s jump right in!



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