Everyone talks about adding value. The biggest challenge as a sales professional is trying to figure out what is valuable? What is going to be of interest to your prospects? Your prospects are doing a ton of research before they even reach out to you.  What we need to do is come up with information, resources, tip sheets, check lists, case studies and podcasts that will aid your prospect in their research and that points back to you or your product being the solution they need.    . For more tips and resources, visit our website www.shawncasemore.com .

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